welcome
Background
Welcome to the dedicated website for our amended proposals for the redevelopment of 100 Avenue Road, Camden.
Planning permission was secured in 2016 for the redevelopment of the site with 184 new homes, commercial and community spaces. Whilst the permission has been implemented, with the basement works complete, the further development of the site has stalled for a significant length of time. We have agreed to purchase 100 Avenue Road from Essential Living, to develop the site.
We have now submitted an application to Camden Council to amend the existing, approved 100 Avenue Road planning permission.
If you would like to learn more about the proposals, feel free to have a look around our website. If you would like to see detailed plans, please view the ‘Our Proposals’ tab or download our detail plans document here.
If you would like to be kept up to date on the progress of our proposals, please use the below contact details.
Public consultation
Thank you for visiting Regal’s dedicated consultation website for the proposals for new homes, commercial and community spaces at 100 Avenue Road. This consultation has now closed.
In July 2024, we launched our first round of community engagement with two in-person consultation events, where we asked for your opinions on our proposals. If you would like to see the banners that were displayed at this exhibition, click here.
We outlined that there were only certain aspects of the proposals that would be updated, and so asked for feedback on the type of landscaped spaces and homes proposed, the external appearance of the building and any other key considerations.
We undertook a further round of consultation in November 2024, further details of this can be found below.
You can also find a link to our detailed plans document that was shared at our Development Management Forum in September this year.
This document is also available in the ‘Archive Links’ tab – Download detailed plans document here
Our submitted proposals
Regal have now submitted an application to Camden Council to amend the existing, approved 100 Avenue Road planning permission.
This submission follows an extensive consultation period over the course of the last eight months, whereby key stakeholders and members of the community were invited to let us know their thoughts on the updated plans. This included two rounds of community engagement, political and community group meetings, pre-application engagement with Camden Council, a Design Review Panel and a Development Forum presentation.
Our proposals
Our submitted plans for the redevelopment of 100 Avenue Road continue to retain the same height and massing envelope of the approved scheme, but will offer:
- 237 new homes in a sustainable location close to public transport links, and local shops and services.
- 35% critically needed affordable homes to be managed by a housing association.
- New ground floor commercial space and new community space for The Winch that better serves the operational needs of the charity.
- An attractive design that uses brick to better reflect the surrounding area.
- A development that meets the latest fire safety legislation with the inclusion of additional stairwells.
- A more environmentally sustainable development that seeks to deliver a gas-free, net zero scheme with low energy demand.
- A community-driven approach to public open spaces and landscaping, including new multifunctional outdoor spaces, different seating areas, an area for play and rooftop amenity spaces, as well as extensive tree planting and greening throughout the development, providing opportunities for biodiversity.
- New employment opportunities throughout construction and future commercial premises alongside significant investment and expenditure in the local area during construction and following completion.
We will continue to provide updates on our proposals on this website throughout the duration of the application.
You can view the submitted plans and make comments online via Camden Council’s website www.camden.gov.uk using the reference number 2025/0852/P.
Site Updates
If you would like to find out more about our other site update, please click here
Community Engagement
We understand that there have been concerns raised by local residents regarding the consultation and our plans more broadly, and we are in the process of responding to emails that we have received.
To clarify the steps we have taken to promote the consultation, we have outlined our process below
Our consultation launched online on 4th November and concluded on 17th November, to advertise the consultation we:
- Sent leaflets via Royal Mail to over 5,000 addresses in the local area from 25th October
- Hand-delivered leaflets to Winchester Road, following feedback at the last consultation in Summer 2024 that Royal Mail had failed to deliver to some buildings
- Promoted social media advertisements to those in the Swiss Cottage area advertising the consultation and linking to a feedback survey
- Sent a press release to the Camden New Journal and had the consultation information published in the letters section
- Emailed local stakeholders comprising elected members, community groups, local businesses and residents’ associations
- Updated our website to promote the consultation and the information relating to in-person events.
You can view the boards that were available at the exhibition here. If you have any questions on this, or would like to receive additional information, please do not hesitate to contact us.
Key benefits
The delivery of a long-approved scheme, helping contribute towards local housing needs
Delivering around 237 high-quality new homes, including affordable housing
New community space for The Winch
A new commercial space
New landscaped areas and public open space
New play space to encourage outside activity for local children
New employment opportunities throughout construction and future commercial premises, significantly contributing to the local economy
Significant investment and expenditure in the local area during construction and following completion
Contact us
Phone: 0800 298 7040
Email: 100avenueroad@regal.co.uk
